2023 Subaru BRZ Limited: What's The MSRP?

Alright guys, let's talk about the 2023 Subaru BRZ Limited, a car that's been turning heads and making driving enthusiasts' hearts beat a little faster. If you're eyeing this gem, you're probably wondering about the sticker price, right? Well, you've come to the right place! We're diving deep into the MSRP of the 2023 Subaru BRZ Limited, breaking down what you get for your hard-earned cash, and helping you figure out if this sporty coupe fits your budget. This isn't just about numbers; it's about understanding the value and the sheer fun you're signing up for. So, buckle up, because we're about to spill all the beans on the 2023 Subaru BRZ Limited's Manufacturer's Suggested Retail Price.

Understanding the 2023 Subaru BRZ Limited MSRP

So, what's the damage, you ask? The 2023 Subaru BRZ Limited MSRP kicks off at a pretty attractive point for a rear-wheel-drive sports coupe with this much performance and tech. We're talking about a starting MSRP of around $32,995 for the Limited trim when paired with the standard six-speed manual transmission. Now, if you're more of a 'set it and forget it' kind of driver and prefer the convenience of an automatic, that price bumps up slightly. The six-speed automatic transmission will add a bit to the final figure, bringing the MSRP closer to the $34,595 mark. It's crucial to remember that these are suggested retail prices, guys. Dealerships might have different pricing based on demand, location, and any added dealer markups or incentives they might be offering. Always check with your local Subaru dealer for the most accurate and up-to-date pricing information. But as a baseline, these figures give you a solid idea of what to expect. It's a competitive price point for the segment, especially considering the standard features you get.

What Does the MSRP Get You?

Now, let's get down to the nitty-gritty: what exactly are you getting for that 2023 Subaru BRZ Limited MSRP? Subaru didn't skimp on this one, folks. The Limited trim is the top-tier offering, and it comes loaded with goodies that enhance both the driving experience and the car's overall appeal. First off, you're getting the slicker 18-inch alloy wheels that just look fantastic and add to the car's sporty stance. Inside, the seats are a definite step up. You'll find heated front seats upholstered in a premium mix of Ultrasuede and leather. Talk about comfort and style rolled into one! The driver's seat even gets eight-way power adjustment, which is a godsend for finding that perfect driving position. For the tech-savvy among us, the Limited trim boasts a larger 8-inch infotainment system with standard Apple CarPlay and Android Auto integration, making your smartphone seamlessly connect to the car. You also get a premium 10-speaker audio system from JBL, which means your tunes will sound absolutely epic as you carve up those winding roads. Beyond the comfort and tech, the Limited trim also adds some nice visual touches, like LED headlights with automatic leveling and a redesigned front bumper that just screams performance. And let's not forget the safety features. While all BRZs come with a good suite of safety tech, the Limited trim often includes more advanced driver-assistance systems, depending on the transmission choice. For the manual, you might not get the full EyeSight suite, but the automatic transmission does typically include Subaru's EyeSight Driver Assist Technology, which features adaptive cruise control, pre-collision braking, and pre-collision throttle management. It's a fantastic package that blends performance, comfort, and technology, making the 2023 Subaru BRZ Limited MSRP feel like a pretty solid deal.

Key Features Included in the Limited Trim

To really hammer home the value proposition of the 2023 Subaru BRZ Limited MSRP, let's break down some of the standout features you're getting. This isn't just about a higher price tag; it's about tangible upgrades that elevate the entire ownership experience. Performance: While all BRZs share the same fantastic 2.4-liter boxer engine, the Limited trim's aesthetic enhancements, like the exclusive wheel designs and sportier body kit elements, contribute to its premium feel. Comfort and Convenience: This is where the Limited really shines. The aforementioned heated Ultrasuede and leather seats are a game-changer, especially if you live in a colder climate. Finding your perfect driving position is a breeze with the eight-way power-adjustable driver's seat. No more fiddling with manual levers when you're ready to hit the road! The dual-zone automatic climate control ensures both you and your passenger are comfortable, no matter the weather outside. Technology and Infotainment: The 8-inch Subaru Starlink touchscreen is your command center. It's intuitive and responsive, and with standard Apple CarPlay and Android Auto, you can effortlessly access your navigation, music, and contacts. The 10-speaker JBL premium audio system is a massive upgrade from the standard setup, delivering rich, immersive sound that makes every drive feel like a concert. Exterior and Interior Styling: Beyond the 18-inch wheels, the Limited trim often features LED daytime running lights, body-colored side mirrors, and subtle BRZ badging that sets it apart. Inside, you'll find aluminum-clad pedals and red accent stitching throughout the cabin, adding a touch of sporty sophistication. Safety: As mentioned, the availability of Subaru's EyeSight Driver Assist Technology with the automatic transmission is a huge plus. This suite of features includes adaptive cruise control, lane keep assist, and pre-collision braking, offering peace of mind on your journeys. Even with the manual, you still get standard safety features like a rearview camera and traction control, but the EyeSight system is a significant differentiator for the automatic. All these features combine to make the 2023 Subaru BRZ Limited MSRP represent a well-equipped and highly desirable sports coupe that offers a compelling blend of performance, comfort, technology, and style.

Factors Affecting the Final Price

While the 2023 Subaru BRZ Limited MSRP gives you a solid starting point, it's important to remember that the final price you pay can vary. Several factors can influence the actual out-the-door cost of your new BRZ. First and foremost, transmission choice is a big one. As we've discussed, the automatic transmission commands a higher price than the manual. This isn't just about the gearbox itself; it often includes additional safety features like the EyeSight system, which adds to the overall cost but also to the car's value for many buyers. Optional Packages and Accessories can also add up. While the Limited trim is already well-equipped, Subaru often offers various dealer-installed accessories or optional packages. Think about things like upgraded floor mats, a different exhaust system, performance tires, or even cosmetic enhancements like carbon fiber trim. Each of these will increase the final price. Destination Fees are another standard charge that's usually built into the MSRP but can vary slightly by region. This covers the cost of shipping the car from the factory to the dealership. Taxes and Fees are, of course, unavoidable. Sales tax will depend on your local tax rate, and you'll also have registration fees, documentation fees (doc fees), and potentially other government charges. These can add a significant amount to the total price. Dealer Markups and Incentives are perhaps the most variable factors. In high-demand markets, dealerships might add a markup over the MSRP, especially for popular trims like the Limited. Conversely, if Subaru is offering any special financing deals, lease specials, or cash-back incentives, these could lower the final price. It's always a good idea to shop around at different dealerships to compare their offers and see who has the best deal. Understanding these variables will help you budget effectively and negotiate a better price for your 2023 Subaru BRZ Limited. Don't be afraid to ask for a detailed breakdown of all the costs involved.

Manual vs. Automatic: Price and Features

When you're looking at the 2023 Subaru BRZ Limited MSRP, one of the most significant decisions impacting the price is whether you opt for the manual transmission or the automatic transmission. The six-speed manual is the purist's choice, offering that direct connection and engagement with the drive. It typically comes in at the lower end of the Limited trim's pricing, around the $32,995 mark. The beauty of the manual is its simplicity and the raw driving experience it provides. However, it often means foregoing some of the more advanced safety features that come standard with the automatic. On the other hand, the six-speed automatic transmission offers convenience, especially in stop-and-go traffic, and it bumps the MSRP up to approximately $34,595. The key advantage of choosing the automatic, beyond the ease of shifting, is the inclusion of Subaru's EyeSight Driver Assist Technology. This suite is a major selling point for many buyers, offering features like adaptive cruise control, lane departure warning, and pre-collision braking. For some, the added safety and convenience are well worth the extra cost. So, the price difference isn't just about the transmission itself; it's about the package of features that comes bundled with each option. If you're a driving purist who values manual control above all else and doesn't prioritize advanced driver aids, the manual might be your pick. But if you appreciate the blend of sporty driving with modern safety tech and the ease of an automatic, the higher MSRP for the automatic variant is a justifiable expense. Ultimately, the choice depends on your priorities and how you plan to use your BRZ. Both offer fantastic driving dynamics, but the features and price point differ significantly, making the 2023 Subaru BRZ Limited MSRP flexible based on your preference.

Location and Dealer Influence

Let's talk about something that can really throw a wrench in your budget: location and dealer influence on the final price of your 2023 Subaru BRZ Limited. You might see a sticker price online, but what you pay at the dealership can be quite different depending on where you are and which dealer you visit. Some areas have a much higher demand for performance cars like the BRZ. In these high-demand regions, dealerships are more likely to charge a dealer markup over the MSRP. This means you could be looking at paying several thousand dollars more than the suggested price. Think of it as paying a premium for immediate availability. Conversely, in areas with lower demand, you might find dealers more willing to negotiate or even offer discounts below MSRP to move inventory. Dealer incentives and holdback also play a role. While Subaru might offer manufacturer incentives, individual dealerships also have their own sales targets and can offer special pricing or financing options to meet them. A savvy buyer who does their research and shops around can often leverage this. Add-ons are another big one. Dealerships often try to sell you extras like extended warranties, paint protection, VIN etching, or nitrogen-filled tires. While some of these might have value for you, they are often high-profit items for the dealer and can significantly inflate the final price. Be firm about what you really need and don't be afraid to say no. Finally, the negotiation skills of both the salesperson and yourself come into play. A good dealership will have skilled negotiators, and if you're not prepared, you might end up paying more than necessary. Understanding the market value, knowing your budget, and being willing to walk away if the deal isn't right are crucial. So, when considering the 2023 Subaru BRZ Limited MSRP, always factor in that the final price is a dynamic figure influenced by the market, the specific dealer, and your own negotiation prowess.

Is the 2023 Subaru BRZ Limited Worth It?

So, we've dissected the 2023 Subaru BRZ Limited MSRP, looked at what features come standard, and considered the factors that can sway the final price. Now, the big question: is it worth it? For driving enthusiasts, the answer is a resounding yes. The Subaru BRZ, especially in its Limited trim, offers an unparalleled driving experience for its price point. It’s not just about getting from point A to point B; it’s about the joy of the drive itself. The lightweight chassis, rear-wheel-drive dynamics, and a well-balanced suspension create a car that feels incredibly engaging and connected to the road. It’s a car that encourages you to seek out those winding roads and truly enjoy the act of driving. Performance: The 2.4-liter boxer engine provides more than enough power to make the BRZ exciting, delivering brisk acceleration and a satisfying soundtrack. When paired with the manual transmission, it's a driver's car in the truest sense. Features: The Limited trim specifically adds those touches that elevate the experience – the comfortable and stylish interior, the upgraded audio system, and the modern tech features make it a pleasure to be in, whether you're on a spirited drive or just commuting. Value: When you compare the BRZ Limited to other RWD sports coupes on the market, its value proposition becomes even clearer. You're getting a lot of driving fun and a well-appointed car for a price that’s often significantly lower than its competitors. Of course, it's not for everyone. If you need a spacious car for a family, or if you prioritize outright luxury over driving dynamics, the BRZ might not be your perfect match. But for those who crave a pure, unadulterated sports car experience without breaking the bank, the 2023 Subaru BRZ Limited MSRP represents a fantastic opportunity to own a truly special vehicle. It’s a car that rewards skillful driving and brings a smile to your face every time you get behind the wheel. It's an investment in driving pleasure, and for many, that's absolutely worth the price.

Final Thoughts on the 2023 BRZ Limited

To wrap things up, guys, the 2023 Subaru BRZ Limited MSRP is your gateway to a fantastic sports coupe experience. Starting around $32,995 for the manual and going up to roughly $34,595 for the automatic, it's competitively priced for what it offers. Remember that these are suggested prices, and the actual cost can fluctuate based on transmission choice, optional features, dealer markups, and local taxes. The Limited trim specifically packs in desirable upgrades like heated Ultrasuede/leather seats, an 8-inch infotainment system, a premium JBL sound system, and stylish 18-inch wheels, making it a compelling package. If you're looking for a car that prioritizes driving enjoyment, offers sharp handling, and provides a connected driving experience, the 2023 BRZ Limited is an excellent choice. It’s a modern classic in the making, offering a pure sports car feel that’s increasingly rare in today’s automotive landscape. So, if that 2023 Subaru BRZ Limited MSRP fits your budget, you're looking at a car that promises countless miles of driving fun. Happy hunting!