John Lewis 2017 Christmas Ad: The Fox & The Mouse

Hey guys! Remember that time of year when we all start getting ridiculously excited about Christmas? Yeah, that's right – and you know what that means: the John Lewis Christmas advert! These ads have become a massive tradition, haven't they? Every year, we eagerly await the unveiling of their latest festive masterpiece, and in 2017, they really delivered with "The Fox & The Mouse." This advert isn't just a commercial; it's a mini-movie, a heartwarming story packed with emotion, stunning visuals, and a message that truly captures the spirit of the season. So, let's dive in and explore everything that made the John Lewis 2017 Christmas advert, "The Fox & The Mouse," such a memorable and captivating piece of storytelling. We'll break down the plot, the characters, the music, and, of course, the emotional impact it had on all of us. Trust me, it's worth it! This ad is a masterclass in how to tug at your heartstrings and leave you feeling all warm and fuzzy inside. And who doesn't love a bit of festive cheer, especially when it comes with adorable animated characters and a genuinely touching narrative?

The Story Unfolds: A Tale of Two Unlikely Friends

Right, let's get into the nitty-gritty of the story, shall we? The John Lewis Christmas advert 2017, "The Fox & The Mouse," tells the story of a mischievous fox and a playful mouse, both animated, who become unlikely friends. The advert opens with a charming scene of the fox trying to get hold of a little girl’s trampoline at night. This sneaky fox is desperate to have some fun, but the little mouse, his tiny pal, is determined to help him achieve his dream! The mouse, being smaller and more agile, repeatedly tries to help the fox get to the trampoline. It's an instant setup for a fun and exciting story. Their initial attempts are hilariously unsuccessful, but their persistence is what makes the advert so endearing. The animation is top-notch, bringing these characters to life with incredibly expressive faces and movements. You can't help but root for them as they navigate obstacles and work together. The bond between them is instant, and it's super heartwarming to watch them support each other through their little adventure. The advertisement showcases their struggle to enjoy the trampoline, which is the main element of the advert. It's a tale of teamwork, determination, and the pure joy of friendship. The narrative is simple yet powerful, making it accessible to viewers of all ages. You don’t need a complicated plot to tell a great story, and this advert proves it. From the moment the fox's eyes light up at the sight of the trampoline to the final heartwarming scene, you're completely invested in their journey.

The Hurdles and Heartbreak

As the fox and mouse team up to get to the trampoline, there are many challenges. The clever mouse uses different methods to help the fox. They try climbing, jumping, and even using a seesaw to no avail. Each failed attempt is met with a mix of frustration and unwavering determination. You can see the fox's disappointment each time, but the mouse's unwavering support never fades. These moments are key to the story's emotional impact. Their perseverance is tested, and the audience understands the true meaning of teamwork. The advert could have gone several ways with the pair of friends, but it stuck to a very genuine and pure theme of joy. The use of a simple narrative is what makes this advert so compelling to viewers. The visual storytelling is superb, with every frame carefully crafted to convey emotion. The animators have done an incredible job of making the characters feel real, despite being animated. You can feel their frustration when things don't go their way, and you celebrate their small victories. This deepens the relationship between the characters.

Triumph and Togetherness

After their series of failed attempts, the pair finally get to the trampoline. The advert culminates in a moment of pure joy as the fox and mouse, finally able to play on the trampoline, bounce together in the snow. It's a visually stunning scene that perfectly encapsulates the theme of friendship and shared happiness. The pure bliss on their faces is infectious, and you can't help but smile. It’s a moment of triumph, a celebration of their hard work and unwavering bond. It's a reminder that sometimes, the greatest joy comes from sharing a simple experience with a friend. This final scene is the emotional climax of the advert, leaving viewers with a lasting feeling of warmth and joy. It reinforces the message that the best gifts aren't always material possessions, but rather the connections and experiences we share with others. This scene leaves you with a feeling of completeness. Their journey, filled with setbacks and challenges, culminates in a shared moment of pure joy and happiness, really cementing their friendship.

The Music That Moves You: Soundtrack of the Season

Ah, the music! No John Lewis Christmas advert is complete without a soundtrack that perfectly complements the visuals and enhances the emotional impact. For "The Fox & The Mouse," John Lewis's choice of music was spot on. The soundtrack adds another layer of emotion to the already moving visuals, creating a truly immersive experience for the viewer. The music choice, a cover of the song "Golden Slumbers" by The Beatles, performed by Elbow, is a masterpiece in itself. The slow, melancholic rendition beautifully complements the story's themes of friendship, determination, and shared joy. Guy Garvey's vocals are simply stunning, adding a layer of depth and emotion that perfectly matches the visuals. The lyrics, with their gentle and hopeful tone, resonate deeply with the narrative. The song is not just playing in the background; it's an integral part of the storytelling, enhancing every scene. The cover of Golden Slumbers is a perfect fit for the story. The song is famous for its soothing and comforting tone. The John Lewis advert is well-known for featuring covers of classic songs. Choosing Elbow was a stroke of genius, and their rendition of "Golden Slumbers" is one of their best. The combination of the beautiful visuals and emotional music makes the advert even more moving and memorable. Every time you hear the song, you'll be transported back to that heartwarming story of friendship.

How the Music Enhances Emotion

The music isn't just background noise; it's a vital part of the storytelling. The tempo, the melody, and the lyrics are all carefully chosen to amplify the emotions conveyed in each scene. When the fox and mouse are struggling with the trampoline, the music builds the tension and frustration. And when they finally succeed, the music swells, creating a sense of triumph and joy. The use of music is so seamless that you may not even realize it’s happening. The timing of the music is perfect, and it’s very cleverly aligned with the narrative. This sync creates a truly immersive and emotional experience. The music is an integral part of the advert. It's the key to making the advert one of the most memorable and emotional John Lewis adverts ever created. The gentle and emotive notes throughout the advert really draw you into the story, and you feel the emotions of the characters. This synergy between the visual and audio elements creates a truly unforgettable experience. The music enhances the emotional impact, and the combination of music and visuals elevates the entire experience to a new level.

The Impact of "The Fox & The Mouse": A Cultural Touchstone

John Lewis Christmas adverts have become a huge part of the Christmas season. "The Fox & The Mouse" is no exception. It resonated with audiences worldwide, capturing hearts and sparking conversations. The advert's success demonstrates the power of storytelling. The advert created a buzz online and offline. From social media discussions to water cooler chats, everyone was talking about it. The advert generated positive emotions among viewers. The story of a fox and mouse working together to get to a trampoline is an important and emotional message. It is a brilliant example of how a simple story can make a huge impact when told correctly. This advert's popularity proves that storytelling, when done well, has the power to connect with people. It reminded people of the importance of friendship, determination, and the joy of simple pleasures. It's a message that really resonates, especially during the festive season. The advert's focus on the bond between two characters of different backgrounds is very heartwarming. It also highlights the significance of determination and persistence in achieving one's goals.

The Legacy and Longevity

"The Fox & The Mouse" remains a beloved part of the John Lewis advert canon. Even years later, people still remember it fondly. It’s a testament to the advert's enduring appeal. This advert is remembered for its touching story, exceptional animation, and the perfect music choice. It's a reminder of the power of storytelling. The advert remains relevant. The themes of friendship and the joys of the season are timeless. Every time you watch it, you're reminded of the joy and warmth of the season. This advert's ability to remain a cultural touchstone shows its ability to deliver the right message. The advert continues to be shared and discussed, which is a testament to its impact. This is something that John Lewis ads are famous for. It's not just a commercial; it's a piece of art that continues to bring joy to viewers. The advert set a high standard for future Christmas campaigns and continues to be an example of what makes these ads so special.

Why We Love John Lewis Christmas Ads

Okay, so why do we all love these John Lewis Christmas adverts so much, anyway? It's not just the cute characters and the catchy music, although those things definitely help! There's something deeper at play. These adverts tap into our emotions, reminding us of the values of the season, like friendship, love, and the joy of giving. They're a break from the commercialism that often dominates the holiday season. They offer a moment of reflection and a chance to connect with something more meaningful. John Lewis ads focus on the values of the season. It helps them stand out from the crowd. The fact that the ads are so highly anticipated each year shows just how powerful these narratives have become. The company has a unique gift for creating stories that resonate with viewers on a deeper level. The company understands how to connect with the audience on a deeper level, and they bring people together through these shared experiences. They remind us of what truly matters during the holiday season. The adverts are more than just commercials. They're a cultural phenomenon that adds to the festive atmosphere.

Emotional Storytelling

The key to the John Lewis ad success is their commitment to emotional storytelling. These adverts don't just sell products; they tell stories that move us. They create characters and situations that we can relate to. The stories connect with human emotions, making them relatable. The use of animation, music, and clever narratives are what makes these adverts so successful. The focus on touching stories has set a high standard in advertising. They create narratives that are both relatable and memorable. This approach resonates with viewers on a deep emotional level, making these ads stand out. It goes beyond the product to create a feeling that lingers long after the advert ends. This approach makes the John Lewis adverts a masterclass in the art of emotional storytelling. It's a model that many other brands try to emulate, but few can replicate. They're masters of creating narratives that capture our hearts.

Production Values and Attention to Detail

Another reason for the John Lewis ads' success is the incredibly high production values. From the animation to the music, to the direction, every aspect of these adverts is meticulously crafted. The attention to detail is evident in every frame. It's clear that a lot of effort and expertise goes into creating each advert. They’re mini-movies, and they're visually stunning. The visual and audio components are perfectly aligned. They use great talent, and the production teams are very meticulous. From the opening scene to the closing credits, every element is designed to engage and entertain. The quality of the production reflects John Lewis's commitment to excellence. They are known for their meticulous attention to detail. This attention to detail is evident in every frame, ensuring that each advert is a visual masterpiece. They're more than just adverts; they're works of art that are meant to be enjoyed. The dedication and artistry contribute to their lasting appeal.

Conclusion: The Magic of "The Fox & The Mouse"

So, there you have it, folks! The John Lewis Christmas advert from 2017, "The Fox & The Mouse," is more than just a commercial; it's a heartwarming tale of friendship, determination, and the simple joys of life. From the captivating story and stunning visuals to the perfect musical accompaniment, everything about this advert is designed to move and inspire. It is a reminder of the power of storytelling. The advert reminds us of the importance of friendship and the joys of the season. The advert's enduring appeal is a testament to the power of a great story. It highlights the values that define the Christmas season. It offers a message that resonates with viewers of all ages. This advert continues to bring joy to viewers. It reminds us of the importance of connection, kindness, and celebrating the magic of the season.

This advert will be remembered. It's a reminder that even the simplest stories, when told with heart and skill, can have a huge impact. So, the next time you're feeling the festive spirit, why not revisit this beautiful advert? It's the perfect reminder of the magic of Christmas and the importance of those special connections we share with others. Go and enjoy this advert! It is a great way to celebrate the Christmas season. The advert is a reminder of the joys of the holiday season and the strength of friendship, and a testament to the power of emotional storytelling. Now go and spread some cheer!